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Maropost Marketing Cloud vs. Klaviyo

For brands who’ve outgrown cookie-cutter automation

Fast-growing ecommerce brands need more than a marketing tool. They need a strategic partner that drives revenue, scales intelligently, and eliminates friction across the entire customer journey.

Maropost Marketing Cloud is built to move brands beyond surface-level generic email flows into a new era of intelligent, revenue-driving marketing that keeps customers coming back.

Unlike Klaviyo, which is limited by its reliance on manual setup and third-party tools, Marketing Cloud is designed to simplify email marketing and deliver results without any roadblocks. 

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See Marketing Cloud in action

Maropost is trusted by nearly 2,000 ecommerce brands worldwide

Why Marketing Cloud is the better choice

Turn customer data into repeat revenue, automatically

Find your most valuable customers based on how recently they bought, how often, and how much they spend. Emails reach the right people at the right time, without complicated rules or filters, like Klaviyo or other alternatives.

Seamless omnichannel campaigns

Run email, SMS, web, and mobile campaigns in one platform, no third-party tools required. 

Only pay for engaged contacts

You’re only charged based on the number of emails you sent, not the number of contacts in your database. Klaviyo charges you for each contact, even if they’re inactive, or worse, unsubscribed.

Better customer support

Fast, responsive support for all users no matter your plan. Klaviyo users often wait days for answers unless they’re paying top-tier. 

Marketing Cloud vs. Klaviyo

Marketing Cloud isn't just another marketing automation platform. It's the growth engine behind brands who refuse to make trade-offs. Marketing Cloud delivers performance without the patchwork, insight without the guesswork, and scalability without the sticker shock. 
Feature Marketing Cloud Klaviyo
Customer segmentation    Built-in, automatic segmentation for lifecycle targeting and repeat orders Manual setup required; not a built-in feature
Omnichannel marketing  Native email, SMS, mobile, web Limited SMS, requires third-party integrations
Pricing model   Charges only for emails sent; no penalty for growth Charges for all contacts, including inactive
Support access 
 Responsive and strategic support across all plans Gated support; slow responses for non-premium users
Scalability   Handles 300M+ sends per month and built for scale
 Performance bottlenecks reported at enterprise volume
Global commerce features   Yes, via optional native Maropost Merchandising Cloud  No built-in global merchandising or inventory logic 

What real users say about Marketing Cloud

g2-review

"I've moved several of our clients over to Maropost and getting new accounts started is very smooth. User friendly software, and support goes above and beyond to help you. Tons of features and we are very happy with them. Deliverability is also top notch.p>

— Justin F. / CEO

g2-review

"Been using Maropost for roughly five years. Maropost's robust segmentation capabilities allow my team to precisely target our clients' audiences, ensuring messages reach the right people at the right time. Maropost's customer service team responds instantly via live chat, which is awesome. So much in the automations. There are many features that I have not seen in other ESPs.”

— Michael G. / Founder

g2-review

"There are many ways to split test. It's easy to set up and send a campaign now or schedule for later. Ease of use and multiple options are key."

— Amanda D. / VP of Product

Join over 5,000 brands using Maropost to level up their email marketing.

Why Maropost Marketing Cloud is the better choice

  • Simpler pricing: With Marketing Cloud, you only pay for engaged contacts—not your whole list. As your audience grows, smart segmentation helps you stay connected to your most valuable customers without paying for the ones who aren't active.
  • Powerful, personalized campaigns: With precise product recommendations and built-in segmentation, your marketing is smarter and more efficient, helping you drive more sales and increase customer loyalty. 
  • Support you can count on: Marketing Cloud offers responsive, hands-on support, so you can get the personalized help you need. 

Ready to scale your brand? Book a demo now.