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Maropost Marketing Cloud vs. Mailchimp

Built for brands that outgrow the basics

Mailchimp was built for small businesses, and growing brands outpace it fast. Starting isn’t scaling. If you want to boost lifetime value and build real customer loyalty, their DIY platform just won’t cut it. 

Maropost Marketing Cloud is built for ecommerce companies who are ready to grow smarter, faster, and more profitably without the upgrade traps, disconnected tools, or billing surprises.

Brands using Marketing Cloud see: 

  • 40%+ lift in customer lifetime value
  • 20-30% increase in repeat purchases
  • Significant reduction in wasted spend
  • Faster, more effective campaign execution 

You deserve more than basic starter tools. 

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See Marketing Cloud in action

Maropost is trusted by nearly 2,000 ecommerce brands worldwide

Mailchimp is a basic starter tool

Mailchimp looks affordable, until you need it to actually perform. 

  • Want real automation? That’s extra. 
  • Want reporting beyond opens? Extra. 
  • Need segmentation by purchase data? Not happening. 
  • Want to stop paying for cold contacts? Nope. 

Don’t expect any real product recommendations. Mailchimp doesn’t have a merchandising engine.

That’s a huge miss for ecommerce brands trying to drive more repeat revenue.

Many other email marketing alternatives to Mailchimp require third-3rd party plugins or manual processes to have basic product recommendations in email. 

Marketing Cloud vs. Mailchimp

Marketing Cloud isn't just another marketing automation platform or a quick-fix Mailchimp alternative. It's the growth engine behind brands who refuse to make trade-offs. Marketing Cloud delivers performance without the patchwork, insight without the guesswork, and scalability without the sticker shock. 
Feature Marketing Cloud Mailchimp
Only pay for engaged contacts You’re only charged for opens and clicks You’re charged for every contact, even duplicates. If the same person is on two lists, you pay twice.
Built specifically for ecommerce DTC-focused with tools that drive LTV Designed for general business use
Deep segmentation built-in Includes behavior, purchase history, engagement Basic segmentation only
Smart product recommendations Built-in engine that works even better with Merch Cloud Not available
All features, no paywalls Includes advanced automations and insights Locked behind higher pricing tiers
Real human support Expert help when you need it Email queues and long wait times
High-volume capability Handles 300M+ sends with ease May struggle at enterprise scale
Omnichannel from one platform Email, SMS, and mobile in one system Mostly email — SMS is limited

What real users say about Marketing Cloud

g2-review

"I've moved several of our clients over to Maropost and getting new accounts started is very smooth. User friendly software, and support goes above and beyond to help you. Tons of features and we are very happy with them. Deliverability is also top notch.p>

— Justin F. / CEO

g2-review

"Been using Maropost for roughly five years. Maropost's robust segmentation capabilities allow my team to precisely target our clients' audiences, ensuring messages reach the right people at the right time. Maropost's customer service team responds instantly via live chat, which is awesome. So much in the automations. There are many features that I have not seen in other ESPs.”

— Michael G. / Founder

g2-review

"There are many ways to split test. It's easy to set up and send a campaign now or schedule for later. Ease of use and multiple options are key."

— Amanda D. / VP of Product

Join over 5,000 brands using Maropost to level up their email marketing.

Why Maropost Marketing Cloud is the better choice

  • Smarter spend: Pay only for contacts you engage, cutting waste. 
  • Higher revenue: Target customers with precision to grow lifetime value. 
  • Better personalization: Use AI to recommend products that drive repeat sales. 
  • Omnichannel power: Run email, SMS, and mobile campaigns all in one place. 
  • Rock-solid deliverability: Keep your brand in the inbox, not in the spam folder. 
  • Built to scale: From startups to global brands, Marketing Cloud grows with you. 
  • Dedicated support: Get expert help, fast. 

Ready to ditch basic?

Let’s talk about how Marketing Cloud powers next-level growth.