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Maropost Merchandising Cloud vs. Bloomreach

Bloomreach vs. Merchandising Cloud: The choice is easy

Bloomreach is built for complex enterprises with time, patience, and developers. Merchandising Cloud is built for merchants who need no-hassle results—now. 

Smarter, sleeker, and seamless, Maropost Merchandising Cloud is just right for fast-growing brands like yours. Its AI adapts in real time to trends, inventory, and shopper behavior—instantly surfacing the products your customers are most likely to buy. 

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See Merch Cloud in action

Merch Cloud is trusted by nearly 2,000 ecommerce brands worldwide

One brand’s success: Lisen.dk earns 26x ROI with Merch Cloud

“My favorite aspect is the intelligence AI...The feed is personalized, helping every customer find the perfect product for them.”

— Lone Sanco, CEO, Lisen.dk

Why choose Merch Cloud over Bloomreach?

Bloomreach requires commitment many brands don’t have. Merch Cloud does the heavy lifting for you. And while Bloomreach is focused on enhancing experiences, Merch Cloud drives revenue.  
Here are more reasons rising commerce brands choose Maropost for all-in-one search, discovery, and merchandising.  
Feature Merch Cloud Bloomreach
Capabilities  Essential tools growing brands need (and nothing they don’t)  Comprehensive toolset but includes features you don’t need 
Learning curve  Intuitive and easy to use— onboarding is a breeze  Complex and challenging to learn—especially for new users 
Optimization   Tutorials and tools make DIY optimization easy  Need technical expertise to optimize merchandising tools 
Integrations  
 Pre-built integrations with major platforms  Integrations require a time and development resources 
Pricing   Predictable fixed monthly price with no costly surprises  Costs fluctuate based on usage and other factors. 
Reporting and analytics  Customizable dashboards with actionable insights for marketers and merchandisers  Complex reporting tools require technical expertise 
Multimarket ready  Built to scale globally and optimize locally  Scaling into new markets requires configuration and resources 

What real users say about Merch Cloud

  • g2-review
    “Saves me a lot of hours with all merch on-site...The customer support is excellent: fast response, knowledgeable, and helpful for our business.”

    — Ecommerce Manager/Visual Merchandiser, Mid-market

  • g2-review
    "Within the first 6 weeks, searches started to convert to sales, and the search feature is still learning!!!”

    — CEO, Small business

  • g2-review
    “AI capabilities, such as self-learning search, helps with business growth as it suggests customers with more appropriate products relevant to them. It keeps improving recommendations based on user experience.”

    — Enterprise user

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Merch Cloud: Less grind, more growth

Hassle-free Merch Cloud makes more dollars and sense for tomorrow’s market leaders than Bloomreach: 

  • Focus on growth: Let AI handle the merchandising for you. 
  • Smarter product discovery: Faster, more relevant search means fewer lost sales. 
  • Bigger baskets, higher revenue: Optimized upsells and cross-sells boost AOV. 
  • Built to scale: From disruptive DTC brands to emerging ecommerce empires.