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Personalized search is reshaping shopper expectations

Shoppers with the highest intent aren’t aimlessly browsing—they’re typing, tapping, and searching with purpose. But if your ecommerce search can’t keep up, you’re missing out on more than a few conversions. 

You're losing your highest intent visitors.

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Learn how personalized search creates loyal customers.

Modern shoppers want a search experience that understands what they want, how they ask for it, and what might go well with it. And when your search experience doesn’t deliver, they won’t stick around.

That’s where smart, personalized search comes in.

This guide breaks down why ecommerce search is no longer just a utility—it’s a strategic growth driver. You’ll learn what personalized search really means in today’s landscape, why outdated tools are hurting your bottom line, and what leading brands are doing to turn high-intent moments into lasting customer value.

In this guide you'll discover:

  • Why personalized search is now a must-have, not a nice-to-have, for growing brands

  • How smart product recommendations drive higher AOV and stronger customer loyalty

  • Why personalized search works best as part of a unified commerce strategy

  • Key questions to evaluate your current search experience and uncover missed opportunities

If your ecommerce search isn’t actively helping your customers find (and buy) what they want, it’s time for a change.
Download the guide to learn how to turn your search bar into a serious growth engine.

Join over 5,000 brands using Maropost to level up their email marketing.

Fuel growth with Merch Cloud's smarter search, discovery, and recommendations

  • Makes customers more profitable: Shoppers quickly find the products they want. 
  • Smart product discovery: Fast, relevant search means fewer lost sales. 
  • No guesswork: Merch Cloud never stops fine-tuning and personalizing discovery. 
  • Bigger baskets, higher revenue: Optimized upsells and cross-sells boost AOV. 
  • Ready for serious growth: No need to replace Merch Cloud when you reach new milestones. 

What real users say about Merch Cloud

  • g2-review
    “Saves me a lot of hours with all merch on-site...The customer support is excellent: fast response, knowledgeable, and helpful for our business.”

    — Ecommerce Manager/Visual Merchandiser, Mid-market

  • g2-review
    "Within the first 6 weeks, searches started to convert to sales, and the search feature is still learning!!!”

    — CEO, Small business

  • g2-review
    “AI capabilities, such as self-learning search, helps with business growth as it suggests customers with more appropriate products relevant to them. It keeps improving recommendations based on user experience.”

    — Enterprise user